Marketing 101

Correct me if I'm wrong, and you will, but it just seems from a marketing standpoint alone this is a bad idea. What if a Muslim wants to sneak a sixpack every once in a while? They would hardly venture across the street in full view of an imam to make a purchase. Just saying.

The controversial application for a new liquor store at 4237 Walnut St. has been denied by the Philadelphia Zoning Board of Adjustment, site owner Daniel DeRitis said yesterday.
DeRitis said he will immediately appeal the decision.
"We're not going to give up on it," he said.
The proposal to move the liquor store from 41st and Market streets to the Walnut Street site had come under fierce criticism from members of the Masjid Al-Jamia mosque, located directly opposite from the proposed location.
But DeRitis said he was surprised by the decision since he believed there had been far more support from the community than opposition.
"We had an incredible amount of support from tax payers, voters, and I've never seen such an outreach of support for a commercial project," he said.
Zoning officials have not yet told DeRitis the reasoning behind their decision.
They declined to comment publicly on the matter.
Representatives from the mosque also declined to comment.